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Video length: 3 min
It is a spectacle that attracts many tourists every year. This spectacle is that of cherry blossoms in Japan. For a few days, the whole country is adorned with pink.
Cherry blossoms return every year to Japan. It is the national ephemeral treasure. For a few weeks, the trees turn pink and white, from the south to the north of the country. For the Japanese, it is the most important season because it symbolizes renewal. “They have a beautiful pale pink color that other flowers don’t have. It’s beautiful to look at and relaxes me.”, rejoices a Japanese. Tourists from all over the world come to witness this breathtaking spectacle.
Seven billion euros in turnover
While some welcome the cherry blossoms by eating lunch under the branches, others immortalize them. For ten years, a retiree has been painting them. Cherry blossoms are the symbol of delicacy in Japan. During the period, the country turns pink. This year, the cherry tree craze is expected to generate nearly seven billion euros in turnover.