Professional makeup accessible to all, that’s what the NYX Professional Makeup brand has been offering us since 1999! And on the occasion of its 25th anniversary, the American cosmetics brand is offering its very first advertisement for… the Super Bowl! The brand is not doing things by halves since it has decided to rely on a global star to appear in this spot which is already making a lot of noise.
It is therefore Cardi B, singer, Grammy Award winner and big fan of NYX Professional Makeup who was chosen to play the muse for a phenomenal advertising campaign.
“NYX Professional Makeup is a brand I’ve used since high school, which is why teaming up with them for this campaign is so special to me. NYX Professional Makeup has always had the best products, at the most affordable prices. affordable, which is why I still use them today. We had a lot of fun making this outrageous and hilarious ad, and I can’t wait for everyone to see it.” declared Cardi B who is causing a sensation in the ad which will also address the traditional domination of the football industry, by men, all in the company of powerful women on the front line.
In this spot that aims to flip the script on male stereotypes with a humorous look, Cardi B introduces us to the brand’s latest viral product, Duck Plump Plumping Lip Lacquer. We also note that a new shade of Duck Plump has just been unveiled, it is the shade “Cherry Spice” that Cardi B is wearing in the advertisement. See you on Sunday February 11, 2024 to discover the entire ad during the Super Bowl!
Duck Plump Plumping Gloss, available in 18 shades – NYX PROFESSIONAL MAKEUP – €11.95
Elisabeth Sall