From March 1, 2022, advertisements must include a message in favor of carpooling, travel on foot or by bicycle, or even public transport.
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Vroum p They must include an information message encouraging virtuous practices, on the same model as messages of the type “Avoid eating too fatty, too sweet, too salty” imposed since 2007 in food. From March 1, therefore, the advertisement for motor vehicles must include one of the following messages: “For short journeys, prefer walking or cycling”, “Remember to carpool” Where “On a daily basis, take public transport”, according to a decree of the Ministry of Ecological Transition published in Official newspaper, Wednesday December 29.
This obligation will apply to advertising broadcast on radio, television, cinema, Internet, advertising screens and printed media. The message will be accompanied by the words “# SeDéplacerMoinsPolluer” on all the media mentioned, except on the radio. In the event of failure, the advertiser is exposed to a formal notice and, without compliance, to a financial penalty of up to 50,000 euros per broadcast, specifies another decree published on Wednesday in the Official Journal. This measure around car ads was introduced by the mobility guidelines law of December 2019.
From March 1, 2022, car manufacturers will also be required to include the carbon dioxide emission class of the vehicles promoted, a novelty introduced in April by the deputies in the climate law.