Cannes Film Festival: a parade of brands

At the top of a palace in Cannes, the biggest stars come to choose their jewellery. A place placed under high protection. AT their disposal: pieces of great value. “It’s big sapphires that go up to 100 carats”, launches the co-president of Chopard to the actress Emmanuelle Béart. She who is just preparing to go up the red carpet. “We finish getting dressed, we have the outfit and suddenly, we add the thing that gives shine, light”, launches the actress. For 26 years, a brand has been lending its jewelry free of charge, which is worth hundreds of thousands of euros. “If you see photographers, television, media, Instagrammers, etc. on the steps tonight… Right to left. Tomorrow morning is the whole world. It is the second most publicized world event after football.”explains the co-president.

5,000 journalists from all over the world

Result: the actress is immortalized by the horde of photographers. 5,000 journalists came from all over the world, so for brands, such an event is a godsend. Behind the scenes, every evening prepares one of the most beautiful showcases in the world. During the festival, the rooms of the palace are transformed into luxury dressing rooms.