(Toronto) Retailer Canadian Tire on Thursday unveiled a multi-billion dollar investment plan to improve customer service and boost sales.
Posted at 1:13 p.m.
The owner of several brands, including Canadian Tire, Sports Experts, SportChek and L’Équipeur, says the $3.4 billion investment will “strengthen omnichannel capabilities” and drive long-term growth.
Canadian Tire says the investment will help improve the customer experience in its online and physical stores, while expanding its loyalty program.
The company says it will also strengthen its fulfillment infrastructure and supply chain automation, in addition to modernizing its IT infrastructure.
Chief executive Greg Hicks said the investments will improve the customer experience, create jobs and help boost local economies.
The announcement came as Canadian Tire kicked off its virtual Investor Day, during which the company’s management team was expected to provide further details on the plan.
“The future will belong to retailers who can deliver the most seamless experience across digital and physical channels,” Hicks said during his keynote address on Thursday.
“We will create a seamless omnichannel experience that will be unified across our portfolio of retail brands, products and services. »