Bromont | A 60 million hotel project at the foot of the slopes

The outlook will be significantly changed at the foot of the slopes at the Bromont ski resort, which has just announced the construction of the Alpinn, a 134-room hotel complex that should open in time for the start of the winter season. slips 2024-2025.

“The idea came from afar,” says Charles Désourdy, president of Bromont, montagne d’experiences (BME). My father told me in 1964 that he wanted to build a village in parking lot P1! Rest assured, skiers will still be able to park their vehicles near the ski lifts, but the hotel, whose construction should begin, must amputate almost 300 parking spaces, which will be partly recovered in the garage which will be laid out under the hotel.

Price range

We’re talking about 134 units that will be offered as condominiums, with owners being able to stay there up to 36 days a year, as long as the rental offer is sufficient in high season. Prospective buyers can express their interest now by paying a deposit of $5,000 which allows them a raffle reservation position. The move is necessary, as there are eight configurations among the 134 units: four studio formats, three one-bedroom suites and one two-bedroom suite, with prices starting at $362,000, $497,000 and $728,000, respectively. $. The areas of the different units vary from 472 sq.² at 980 ft².

“The demand is there, there is a lot of interest in the Bromont market,” says Serge Primeau, president of Urgo Hotels Canada, who will act as manager of the Alpinn complex. “There hasn’t been so much condo development in Bromont, and no project of this nature. It is therefore believed that there is a need for users of mountain products in winter as well as golf and cycling in summer. »

It is in fact the same formula as for the Residence Inn Mont-Tremblant Manoir Labelle and the Homewood Suites by Hilton Mont-Tremblant, two establishments which are also managed by the Urgo group – the company provides this service for 46 hotels. in North America, including 18 in Canada. The company is also in talks with the Marriott hotel chain, which would be called upon to affix one of its brands to the Alpinn.

Phase 2 to come

For Bromont, montagne d’experiences, the arrival of rooms that can accommodate a resort clientele at the foot of the slopes could make the difference, especially since a phase 2 is in the pipeline – preliminary authorizations have already been obtained from the municipality. “This will finally allow us to advertise outside Quebec,” says Mr. Désourdy. We will now have the reception capacity to allow people to hear us. The president of BME is also convinced that the occupancy rate will be sufficient for the co-owners to have substantial income.

With the construction of the hotel, which must include a bar, a restaurant, a swimming pool, a spa and a few conference rooms, it is also the configuration of the entire reception area that will be upset. Thus, the Altitude chalet will be dismantled, its lockers will be relocated under the Plaza, and a new space will be created between the hotel and the building which currently houses the administrative offices and the ski school. In addition, the ski shop and the rental service will find their place on the ground floor of the hotel, where a few shops could also appear in the near future.