booming regional sodas

Coke, syrup or lemonade, regional drinks exist in all their forms. Each To their way would try to compete with market giants and their popularity is growing. First ingredient of success: the tradition. In the Vaucluse, a company has been manufacturing Pac, a lemon syrup with sugar, since the 1960s. “The Pac is the flagship product of the region, it is the emblematic product”launches the distillery project manager. Each year, the company sells 800,000 bottles of syrup. Another advantage: proximity.

A local argument that hits the mark

Some reduce costs by delivering their organic lemonade within two hours of their warehouse. An economically interesting approach. “People really take an active approach to meeting producers, to looking for local products, so we are really on a current trend”explains this seller. Bottles distributed in cafes and restaurants in the region, in which the local argument hit the mark. Third reason for success: less sugar. For the aromas of coca from the Côte d’Azur, the producers worked with the world-renowned perfumers of Grasse.