Booba VS Magali Berdah, what does that say?

Sarah Calamand looks back on the big news of 2023 on which listeners of “What does it say?” have written. Wednesday January 3, the war between rapper Booba and Magali Berdah.

“Hi it’s Sarah, what does it say?”

This war, which has punctuated social networks in 2023 and which opposes the rapper Booba and the “popess of influencers”, Magali Berdah actually begins in 2021, about… A fake watch, that the reality TV candidate Marc Blata accuses Booba of having worn during a photo shoot. The rapper then attacks the influencer and denounces his cryptocurrency and trading business. From that moment on, Booba will expose influencers who scam their community, particularly through partnerships with dropshipping sites, who sell counterfeit products or never send orders to customers. With the hashtag #influvoleurs and an eponymous email address, Booba will collect testimonies from scammed Internet users.

Magali Berdah is the head of an influencer agency called Shauna Events and for Booba, she is responsible for many of these scams and denounces her, particularly on social networks. But it is a wave of hatred that Magali Berdah is experiencing and she files a complaint in May 2022 because of the threats, insults sometimes of an anti-Semitic nature and the moral harassment that she says she suffers. A few months later, it was Booba who in turn filed a complaint for deceptive commercial practices against Shauna Events and an investigation is underway.

In April 2023, Magali Berdah filed a new complaint, this time against Twitter (since renamed X), because the platform is complicit, according to her, in the harassment she suffered.

“It’s anxiety, it’s a stomach ache every morning, every evening, there are messages calling for death, beheading, suicide, calls for rape.”

Magali Berdah

at franceinfo

A trial in progress

Last October, Booba was indicted for aggravated moral harassment against Magali Berdah, but he defended himself in a press release published on “no time” he has not “sought to harass or threaten anyone”.

Faced with his constant media manipulation, his lies and his crocodile tears, I must shed some light on the situation. 🏴‍☠️ pic.twitter.com/l6jTI63SxG

— Booba (@booba) October 3, 2023

In this case, a trial is underway, but without the rapper. 28 people are on trial for having participated in the cyberharassment of Magali Berdah. The judgment is due to be delivered in March 2024.

This series helped to highlight the abuses that can exist in the world of influence and caused the government to react. Since June 1, 2023, a law controls the activity of influencers. There are around 150,000 of them in France and no longer have the right to promote cosmetic surgery, subscribe to games of chance or gambling, for example.

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