There’s something immensely tricky about scaling up a brand that enjoys near-unconditional support from a group of enthusiasts. This is the case for the M division of BMW, which can be characterized as a brand in its own right as the modifications made to its creations are so important. This branch of BMW is now timidly entering the arena of electrification with a first plug-in hybrid model, the XM.
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BMW XM | Plug-in hybrid’s colossal entry into the M division
