“blah blah checkouts” to reconnect with the consumer

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France 3

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A.-C. Le Sann, G. De Florival, F. Bohn, France 3 Centre-Val de Loire, J. Postellec, D. Le Pape, C. Girardeau, I. Palmer – France 3

France Televisions

In supermarkets, there are countless cashier jobs that have been eliminated for ten years, replaced by automatic checkouts. “Bla bla crates” have recently been created to help re-establish the link with the consumer.

Talk, share a moment. At this checkout, we take the time to do our shopping. Objective: to re-humanize the supermarket, which is sometimes the only outing of the day for some customers. Slower checkouts, a concept from the Netherlands, and tested in several stores. In the era of automation and contactless, this counter-intuitive approach also gives meaning to the work of cashiers. “It gives a little more humanity in relationships with others”says a customer.

Marie-Christine Niochaut, a volunteer, already has her regulars. “Just a little chat, that doesn’t mean that we lose potential in terms of people or recipes”, she declares. Employees to cash in, while 90% of hypermarkets are equipped with automatic checkouts. The profession of hostess is threatened, there are currently just over 165,000, a figure down 5% over ten years. Large retailers hope to respond to the reluctance of some.


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