Black Friday is an operation that came straight from the United States. It has existed since the 1950s in the country of Uncle Sam. In France for less than ten years. “For three or four years, this operation has taken on a much larger scale in France. It is a new discount period which takes place before the end of year periods and which can be disturbing for some businesses.“, explains Philippe Depréaux, president of the Rouen Shopping network.
“It’s adding discount to discount”
“Not all businesses participate in this Black Friday. It is especially reserved for large brands, large distribution brands. Independent traders are not very favorable to it since it is not for them an activity that brings many people to their business because their customers are already very attached to their brand.“, continues the president of the Rouen Shopping network.
Between the sales, the French days, “it’s always discount after discount. A business cannot live on discounts alone. Consumers are encouraged to pay attention to reference prices“, indicates Philippe Depréaux.