Having your own brand of makeup, skincare or perfume has become commonplace for any self-respecting celebrity. Selena Gomez (Rare Beauty), Rihanna (Fenty Beauty and Fenty Skin), Ariana Grande (rem beauty), Kylie Jenner (Kylie Cosmetics), Jennifer Lopez, Millie Bobby Brown (florence by mills), Victoria Beckham (Victoria Beckham Beauty), Lady Gaga (Haus Labs), Miranda Kerr (Kora Organics), Hailey Bieber (Rhode), or even Alicia Keys (Keys Soulcare)… all these celebrities have succeeded in the crazy challenge of establishing themselves in a market already full of products all each more innovative than the other.
Only Beyoncé was missing from this juicy universe which nevertheless delights fans. This Wednesday, February 7, 2024, the famous singer surprised the whole world by announcing on Instagram the imminent launch of her own beauty brand. And if stars usually focus on makeup or skincare, Beyoncé has decided to stand out by positioning herself on the hair market!
“Hair is sacred”soberly wrote the singer in the caption of a video showing images of her during her childhood, to promote this brand which will be available from February 20, 2024. The brand is called “Cécred”, a well-thought-out play on words. which mixes Beyoncé’s “Cé” with the word “sacred” which means “sacred” in French.
If no information has been revealed on the nature of the products for the moment, we assume that the 42-year-old singer will offer us shampoos, masks, serums and other miraculous potions to take care of her hair.
ES