behind the scenes of “24×36.art”, this site which offers thousands of posters in support of the New Popular Front

In a few days, the website 24×36.art found success, relayed by sympathizers of the New Popular Front. It offers posters in cheerful colors and funny puns for those who would like to express their support in pictures.

Set up in a few hours, the website and its posters spread like wildfire, to the point of being found in the demonstrations against the extreme right on Saturday June 15. Originally, two independent designers, Geoffrey Drone and Mathais Rabiot. “We said to ourselves that we had to do something for the New Popular Front, says Geoffrey Dorne. I coded everything with love and passion in a few hours. And then we put it online. Then, we contacted people around us who are graphic designers and off we went!”

The designers are not new to this. The two colleagues are “committed graphic designers” and have already worked on several political or environmental projects. “For the Squaring of the Net, the Pirate Party, etc…”he continues.

A simple form to fill out on the site allows anyone to submit a visual. Students, amateurs, “families too. People wrote to me and told me that they had done this with their children”. The contributors to 24×36.art are very diverse and numerous. “They are illustrators. There are people who want to remain anonymous, others who sign”describes Geoffrey Dorne.

“Everything is freely accessible” and the posters are royalty free, “so we can click, download, distribute, print” explains the graphic designer. A logic which justifies that we found the posters in the demonstrations against the extreme right. “I received lots of photos of lots of demonstrations,” he rejoices again. A success that can be measured: in three days, the site recorded 100,000 connections and a thousand posters were submitted on the online form.

“I received almost one poster per minute, it was a bit crazy”

Geoffrey Dorne, co-creator of the collaborative graphics site 24×36.art

at franceinfo

The initiative allowed “for lots of people to have slogans, to have humor and to demonstrate with joyful things that offer a rather positive imagination”, explains Geoffrey Dorne.

The two graphic designers had a lot of difficulty choosing from all the proposals. “Many of the visuals refer to May 68, to current stars, too. Puns with the word “front”, for example, we received hundreds of them”, he smiled.

“Many of the posters are very, very funny or thought-provoking” and the objective is “to be able to put messages in people’s hands that they relate to most so that they can project themselves into the positive imagination of the Popular Front”, concludes the graphic designer.