The former journalist for “Quotidien” and “Complément d’Enquête” has just founded Kool Mag. A website aimed at fathers or future fathers – and more generally at men -, far from the clichés of certain titles in the men’s press.
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Two years after leaving the show Day-to-day on TMC, journalist Baptiste des Monstiers has embarked on a new adventure. He is now the editor of the Kool Mag website. A site dedicated to “men and fathers who want to participate in society without dominating it”.
The idea of creating this site came to him during confinement. “I spent a lot of time researching how to explain the pandemic to my two daughters, how to keep them busy with activities. I spent a lot of time on women’s sites and I thought that something was missing for them. fathers.”, says the father of two girls aged four and nine.
“Society evolves. There was #MeToo, paternity leave and it was time to launch a medium where men find information other than information on football, cars.”, adds the former TV journalist.
“We have to get out of the clichés and give fathers a toolbox to assume their place in society. We are feminists and sensitive to the environmental cause but we don’t display it because it makes sense. It’s a evidence.”
Baptiste des Monstierson franceinfo
Kool Mag talks about cooking, politics, current events and sexuality in complete freedom. “Our bias is to talk to men without giving lessons, without making things complex. Not all men are good at cooking and we want to give them the opportunity to make something other than pasta when they come home from work in the evening. .”, emphasizes Baptiste des Monstiers. For him, it is not a question of creating perfect fathers. “We just wonder how to become better men. On sexuality, for example, we have no taboos because it’s important to talk about it and as a couple it’s even more important.»
After four months of existence, Kool Mag still does not bring in any money for its creator. “If we created Kool Mag it’s because we think that a brick is missing in society. It’s very difficult to launch a media outlet. For the moment, it mainly allows us to pay the four journalists who work on the internet and our freelancers.” concludes Baptiste des Monstiers.