The champion brand of “Industrial Beauce” celebrates its hundredth anniversary this year. Virtually all Quebecers with a sweet tooth have already crossed paths with Vachon cupcakes. But the course of the company, riddled with twists and certain “schemes”, remains unknown. We tell the story of this local jewel, anchored in our collective imagination.
Guest : Jean-Louis Bordeleau, journalist
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Crew :
Philippe Papineau, animator
Jean-Louis Bordeleau, journalist
Xavier Kronström Richard, director
Félix Deschênes and Marie-Ève Brassard, researchers
Alexis Elina, original musical composition
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