Ayem Nour was invited to the sporting event thanks to her collaboration with the luxury brand Rolex, a partner of Roland-Garros, and she made the trip alongside her friend and agent Saïd Boussif. The co-founder ofIndifference Prodof which he is now the CEO, is used to rubbing shoulders with people and notably manages the careers of Amel Bent, Gims, Slimane and Camélia Jordana. He also manages Vitaa, with whom he is very good friends. Nothing really surprising when you know that Saïd Boussif’s partner is Hicham Bendaoud, the singer’s husband.
Ayem Nour has been rather discreet for a few years but each of his appearances is a real success. Before Roland-Garros, it was for example on the red carpet of the Cannes Film Festival that she caused a sensation, in a dress signed by the Maë Paris brand and wearing a sublime Chopard diamond necklace. Earlier, in March, she co-presented the 5th edition of the Festival Pluriel.les where she notably stood out in front of photographers with an offbeat and vintage look. In short, Ayem Nour has definitely recovered his place as a star.