It was the fashion event in New York, this September 22 : rising brand of the global fashion industry, SHEIN presented its fall-winter 2022-2023 collectionsa few days before all the luxury competitors do their own shows during European Fashion Weeks.
And the e-retail brand had pulled out all the stops for this great event, Rock the Runway, since she had planned several shows to present the fall-winter 2022 collections of her brands SHEIN, SHEIN X and SHEIN but also Frenchy, SXY, Modely and MOD. And its sub-brands had not been forgotten: ROMWE, DAZY also had their parade, as did the premium brand MOTF and its special collaboration with fashion designer Christian Siriano.
For the occasion, the organizers of the parades called upon several local singers and musicians including Jamaican dancehall sensation Shenseea (for SHEIN) and Filipino-Australian singer-songwriter Ylona Garcia of 88rising (for DAZY). But also to a great rock star, Avril Lavigne: “SHEIN Rock The Runway Fashion Show is a one-of-a-kind event that merges music and fashionshe also declared, she who is currently on tour for the promotion of her latest album Love Sux. We filmed dick me in the style of a music video during the fashion show. I had a lot of fun filming and wearing their clothes.“
And the brand did not forget to salute its emerging designers : Brooke Eden (for SHEIN MOD), Alexander Jean (for SHEIN SXY), Victoria Kimani (for SHEIN BAE), Owenn (for SHEIN Modely), The Future X (for SHEIN X) and Haley Reinhart (for SHEIN Frenchy). And the brand has already announced that she would repeat this event every yeara way for her to provide customers and fans with an innovative and exciting way to discover her fall-winter collections!
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