This indicator will be based on the model of the energy label for household appliances, with an emissions scale ranging from A to G, from green to red.
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It’s a small revolution in car advertising. From March 1, 2022, car manufacturers must display the “carbon score” of their car on each advertisement broadcast on television or in the cinema, according to information collected by franceinfo. It was already present in car dealerships or in car magazines. This change stems from the Climate Law.
The CO2 emission indicator will be accompanied by a message in favor of soft mobility. The carbon score will be based on the model of the energy label for household appliances, with an emissions scale ranging from A to G, from green to red.
“It is true that advertising codes in general play more on design, power and not necessarily on environmental impacts.. The goal is for the environmental and climatic criterion to become one of the major criteria in the act of purchase”, explains Pierre Galliot, head of the consumer service responsible for Ademe, the Ecological Transition Agency.
“60% of the carbon footprint of an electric vehicle comes from its manufacturing phase”
Cars at the bottom of the scale emit 100 grams of CO2 per kilometer, the most polluting up to 2.5 times more. But this indicator only retains CO2 emissions, and not those emitted during the manufacture of the vehicle.
“This will obviously show the harmfulness of diesel and gasoline, which is a good thing. On the other hand, it distorts the reality concerning all that is electric vehicle and plug-in hybrid vehicles, 60% of the carbon footprint of an electric vehicle comes of its manufacturing phase.”, regrets Anne Lassman-Trappier of France Nature Environnement.
In 2020, almost 90% of cars purchased were at the bottom of the carbon score, between A and B, according to Ademe.