The Football Federation of Australia and the Australian government on Monday refused to partner with Visit Saudi, the Saudi Arabian tourist board, because this sponsor does not correspond to the “vision” of the organizers.
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The Australian Football Federation announced on Monday March 6 that it would refuse to be associated with the sponsor Visit Saudi, the tourist office of Saudi Arabia, with which the International Football Federation (Fifa) is discussing for the World Cup Women’s 2023 (July 20-August 20, 2023). This announcement comes after consultations between Football Australia and its commercial partners as well as the Australian government.
“Although the partnership has not been confirmed by FIFA, based on the consultations we have had with our community, key stakeholders and our own position, we would not be comfortable with this partnershipFederation President James Johnson said in a statement. We expect more clarity and information from Fifa.”
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“There was an overwhelming consensus that this partnership does not align with our collective vision for the tournament and does not meet our expectations,” developed James Johnson.
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