Initially associated with reality TV candidates, product placements have become more democratic and are now operated by animators, content creators and public figures of all kinds. But for a few months now, the war against “influencers” has been raging and some vigilantes (such as Booba) are trying to detect influencers promoting dubious brands or strange good plans from “real” influencers who do a real job for their community.
It is in this context that Karine Le Marchand has just shared a short video in which she promotes food supplements from the Mium Lab brand. “I really discovered gummies a short time ago. I thought to myself but what is it, it’s sold in pharmacies… it looks like candy” declared the pretty brunette.
She then admits to having been seduced by the concept: “That’s what I liked about Mium Lab, it’s that it’s not the same thing as taking a capsule every morning, it gets stuck in the throat very often or else it melts it opens in the throat, it’s a little bitter it’s horrible, we’ve all had this experience with the capsules. I liked the playfulness and I find it great to to have succeeded in putting in small gummies, which are good in taste, all that is necessary, with only two gummies per day…” assures the host of the M6 channel
Karine Le Marchand strongly criticized on the Web
And if the benefits of the gummies of the Mium Lab brand (formerly called Les Miraculeux), are recognized and that the small jars of gummies are snapped up in pharmacies as they are effective, the fact that Karine Le Marchand plays the influencers and does not lend her image on the sign is having a hard time passing on to Internet users.
“A well-paid ad for her surely”, “But what does Karine Lemarchand do to us, she only does crazy ads, I prefer that she stick to animation”, “For me she has lost all credibility and takes us for idiots. I wonder how much she received for this propaganda”, “To lose weight? She is already very thin!” can we read among the reactions to the video shared on the Instagram account of the host a few hours ago.
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