At ease on the field, but also in front of the goals! Chosen by BIC as the new ambassador for a range of rechargeable razors (BIC® Hybrid Flex), Arthur Vincent posed for the brand, and his face will soon be displayed in many storeseverywhere in France, especially in Basic-Fit gyms.
Retained because “young, promising and described as the new discreet nugget of the XV of France, with superb performances lately“, according Daphnée Catimel, project manager at Bic Francethe MHR center is supported by two partners from Toulouse.
Romain Natamack, Matthis Lebel and him thus succeed to big names in French sport, also partners, formerly, of the French giant: Raymond Poulidor, Jean-Pierre Papin, the Cantona brothers, or more recently Bernard Laporte and Dimitri Szarzewski.
A first digital campaign has just seen the light of day (Facebook, Youtube, Instagram), last weekend, with the dissemination of humorous spots on the Internet. Videos in which the Maugio native does not yet appear, since the 22-year-old had just returned from injury and had to give up the first shoot before the summer, “to favor his sporting career of course, but he will appear on all the visuals and will be there for filming in 2023“, specifies Daphnée Catimel.
The three boys have indeed signed a three-year contract with BIC, with a production of 2.3 billion razors worldwide in 2021, which represent nearly a quarter of the group’s turnover, which also produces lighters and stationery, since 1945.
– France