Apptopia: WhatsApp's daily business users increased by 80% in the US in 2023 after a 122% jump in 2022, and daily users in the US grew by 9% in 2023 (Alex Kantrowitz/Big Technology)

January 12, 2024

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Alex Kantrowitz / Big Technology:

Apptopia: WhatsApp’s daily business users increased by 80% in the US in 2023 after a 122% jump in 2022, and daily users in the US grew by 9% in 2023 — The leading global messaging app is having its breakout moment in the U.S. with some help from Tim Cook and a bit of planning.

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