Soyane and her group of friends took notice of the advertisement. It was installed on the panel just in front of the gates of the Eugène Leroy college, in Bergerac. “There was beer and Ricard on it”, comments the 3rd grader. The poster has now disappeared, it has been replaced by another advertisement because there is turnover. But the subject angered elected opposition environmentalists at the town hall of Bergerac. They denounce an advertisement “in total contradiction with the prevention messages.”
There are people who can see this and think it looks good and they will go and buy some
In front of the college, at the time of the exit of the courses, most students and parents didn’t even notice the ad. But the subject raises questions. “We are still children, we are not yet 18 so it’s great to have that in front of the college”, says Kilian, in 4th grade. It could also encourage some students. “There are people who can see this and think that it looks good and they will go and buy some”comments Malak. “It’s catchy, already there are some who smoke in college”, denounces his girlfriend.
Parked just opposite, Jérôme is waiting for his son:“It’s shocking, because they are babies, the first are in 6th grade, you have to be very careful”. No parent or teacher complained to the town hall. And anyway, the mayor replies that he has no decision-making power on it:“the law prohibits certain advertising and authorizes others, the mayor does not have the legal capacity to prohibit such or such advertising, it is a national regulation”, says Jonathan Prioleaud.
A new local intermunicipal advertising regulation under discussion
The mayor of Bergerac also explains that a new local intermunicipal advertising regulation is being drawn up. The municipal councilors of opposition ecologists want there register the removal of billboards within 300 meters of the entrance to schools.