For Taylor Swift, music is a lucrative business. It now brings him $1.1 billion. She is today the only artist who can boast of becoming a billionaire thanks to income generated exclusively by music.
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Taylor Swift is now a billionaire, according to the latest ranking of the fortunes of world celebrities published Tuesday April 2 by the magazine Forbes, a threshold crossed after a historic 2023 for the pop star. With assets now estimated at $1.1 billion, the singer Shake It Off becomes the first artist, woman or man, to have crossed the ten-figure threshold thanks solely to income from her music.
In less than a year, the Pennsylvania native has seen her fortune grow by $360 million, largely thanks to the economic benefits of her monster tour, The Eras Tour, with 152 dates. According to several estimates, Eras is on track to become the highest-grossing concert series in music history, well over a billion dollars.
The “Eras Tour” bonanza
This tour, which is due to end on December 8 in Vancouver (Canada), has already earned him $190 million, according to Forbes. The magazine estimates that, since the start of her career, Taylor Swift has earned more than $500 million from royalties and concerts. Performer, but also author or co-author of almost all of her titles, the 34-year-old artist is also producer or co-producer, which multiplies the sources of income.
She also re-recorded her first six albums, for which she did not own the original recording rights, or “masters”, which her former record company, Big Machine, refused to resell to her. According to Forbes, the value of his musical catalog now stands at around $500 million. The magazine adds to this heritage real estate valued at $125 million in total, as well as a private jet, estimated at $10 million.
The sudden increase in his personal fortune is also due to the film The Eras Toura montage of three of his concerts, which recorded $261 million in worldwide box office revenue. Forbes did not account for the film rights Eras paid by Disney to be able to offer it on its Disney+ platform, around $75 million, according to the magazine Variety.
Music as the only resource
The specialist magazine Billboard estimated the revenue of the Taylor Swift brand at $1.82 billion in 2023, including sales of music, concert tickets, merchandise, movie tickets and royalties.
Taylor Swift is not the only musical artist to have entered the very closed circle of celebrity billionaires. She had already been overtaken by the rapper Jay-Z (2.5 billion dollars), the singer Rihanna (1.4) or the singer Jimmy Buffett (1), who died last September, but all owe part of their fortune to investments in activities not directly related to music.
Among the artists who have earned the most money from their music alone, Paul McCartney is undoubtedly the best placed, behind Taylor Swift. Last year, the newspaper Sunday Times estimated his assets at £950 million, or just under $1.2 billion.
But that figure included the fortune of the former Beatles’ wife, Nancy Shevell, valued at around $200 million. In addition to Paul McCartney, the singer Beyoncé, whose Forbes estimated assets at $800 million last year, approaching the symbolic threshold of one billion.
Taylor Swift announced at the Grammy Awards earlier this year that she would release a new album on April 19. The opus is titled The Tortured Poets Department. Counting the four re-recorded albums, but excluding the live albums, the artist remains on a streak of 13 consecutive albums in the United States since Fearless16 years ago.