American Music Awards | BTS consecrated big winner

The BTS tsunami devastates everything in its path. The K-pop group got the ultimate accolade at the 49^e American Music Awards ceremony, held Sunday evening, live from Los Angeles.

Lea Carrier
Press

Scanning

If there was electricity in the air of the Microsoft Theater, where the evening took place, you should have seen the BTS effect, crowned artist of the year. The decibels went up a notch every time the South Korean group took to the stage (or even their name was mentioned). Remember that the public chooses the winners at the American Music Awards. And with its army of admirers, BTS left no chance for its competitors. The formation won all the categories in which it was nominated, including best pop song for Butter and best pop group or duo.

An electrifying evening

You have to give it to them, the organizers of the American Music Awards know how to put on a good show. The ceremony was a rolling fire of electrifying acts, from the battle of the boy bands which pitted New Kids on the Block against New Edition (the latter obviously aged better) to the animation led by Cardi B – the second rapper to fulfill the task, after Queen Latifah in 1995. The interpreter ofUp, named best hip-hop song, visibly enjoyed her role, stretching out her “yeahs” and sometimes screaming until she lost her breath.

Olivia Rodrigo leaves (almost) empty-handed

With seven selections, Olivia Rodrigo started at the head of the ceremony, ahead of the biggest names in the industry. Until the end of the evening, audiences believed she would leave empty-handed, but the performer of Driver’s License picked up the New Artist of the Year award at the last minute. The 18-year-old artist had the opportunity to demonstrate her talents as a vocalist in a simple interpretation of Catering. It was her, her guitar and her broken heart. As on the floor of the room that made him famous, less than a year ago.

For better and for worse

The lemon price of the evening returns without hesitation to the duo of the rock group Coldplay and the South Korean formation BTS. They presented on stage the fruit of their first collaboration, My Universe, an agreed-upon pop song, colorless – and one that the live performance failed to save. The 11 artists on stage (BTS alone has 7 members) bounced off the “You Are My Universe” clumsily and too many wrong notes to be forgiven. Conversely, Tyler, The Creator scored a clear round. His performance of MASSA was without a doubt the highlight of the evening. He delivered all the lines with infallible precision and an apparent sense of spectacle.

Latin music in the spotlight

It wasn’t just pop and R&B that were in the spotlight on Sunday night. Latin music too. Bad Bunny made himself the standard bearer when he was crowned best latino male artist at the opening ceremony. “Muchas gracias! », He launched to the crowd in a speech delivered exclusively in Spanish. Later, the Puerto Rican-born reggaeton artist swapped his mint ensemble for a futuristic jumpsuit and climbed an odd structure to perform his success. Lo Siento BB: /, under the enthusiastic encouragement of the crowd. To add to the celebration of the Latino sound, a new category rewarding the best Latino group or duo has been added to the evening’s program, which Banda MS has got their hands on.