The Altrad group, world leader in services to industry and construction equipment, today becomes the new official sponsor of the Women’s Rugby World Cup 2021which will take place in 2022. The tournament, contested by the 12 best women’s teams in the world, will be organized in New Zealand in October and November 2022.
“This announcement, the day after International Women’s Day, aims to highlight not only Altrad’s passion for rugby, but, more importantly, the group’s desire to promote female excellence and to encourage equality and inclusion in our societies.” explains the group in a press release.
This new partnership complements and strengthens Altrad’s presence in international Rugby. The group acts as Major Global Partner of New Zealand Rugby (including the Black Ferns women’s team), as Major Partner of the French Rugby Federation, as Principal Partner of the Western Force team in Australia, and as owner of French Top 14 club Montpellier Herault Rugby (MHR).
“We look forward to what will undoubtedly be the biggest and most successful event to date, and one that will leave a legacy not just for rugby but also for women’s sport across the globe.” Mohed Altrad
“Today’s announcement demonstrates Altrad’s continued and significant support for women’s rugby, not only in New Zealand, but also across the Northern Hemisphere. The Black Ferns and the Bleues of XV de France have a great rivalry and we hope to be the first witnesses of this as the teams progress through the group stages of the tournament in October. We are delighted to work with Altrad as a partner already valued by New Zealand Rugby and we look forward to welcoming them to New Zealand.” adds Rugby World Cup 2021 Tournament Director Michelle Hooper.
For more information: Home | Rugby World Cup 2021