Alcohol: the success of French gin

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FRANCE 3

Article written by

D. Lachaud, M. Petitjean, G. Liaboeuf – France 3

France Televisions

It is the most trendy market for spirits. In 2020, sales of gins, this white alcohol, exploded. Something to arouse the interest of French distillers seduced by its ease of manufacture and its many recipes.

Gin has become the new darling of French bars. Last year, its sales increased by 25%. In this bar in Charente (New Aquitaine), the number of references has tripled in four years. “We have about fifteen of them”, says the waiter. Alcohol lovers are drawn to new gin recipes. “I think that’s what’s new, it’s the florality that we didn’t necessarily have before.

In this bar, the gin is very successful. One in five customers ask for one of the many varieties of this white alcohol. “There are a lot of different flavors, there are bitter, fruity, really a lot of taste panels”, says a client. Distillers are also very fond of gin, in addition to being appreciated, it is also very easy to manufacture. A hundred French distillers decided to embark on the adventure against a small handful, ten years earlier.


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