The appearance of the Royal Bank logo on the Canadiens jersey is a sacrilege in the eyes of purists.
• Read also: An advertisement on the Canadiens jersey
• Read also: Surprising, but logical
What do I think?
Since then, I no longer take offense at sponsorships in sport.
We are in 2022, that’s how it is.
There’s nothing we can do about it.
We’re going to get used to advertising on National Hockey League team jerseys just as we got used to those on the boards and on the ice, to the names of companies for amphitheaters and, for the past two years, to advertising on player headsets.
Do it with taste
The practice has existed for decades in European sports leagues, where hockey players are, however, more like Christmas trees with the many advertisements that cover their uniforms from head to toe.
It has to be tasteful.
The crest that will be seen on NHL jerseys will be 3″ by 3.2″.
Soon in the MLB
The NHL is not the first North American circuit to follow in the footsteps of European leagues.
In the wealthy NFL, corporate logos have been seen on practice jerseys since 2009.
No decision has yet been made for the jerseys worn during the matches. But we can think that this day is not far away.
In the NBA, advertising logos can be seen on players’ singlets since 2016.
Next year, it will be the turn of baseball teams, including, no offense to their supporters, the famous striped uniform of the sacrosanct New York Yankees.
The Yankees have entrusted the choice of their future sponsor to the firm Legends, a company specializing in the selection of companies wishing to associate themselves with sports teams.
Can you imagine how much it will cost the company to advertise on the Yankees uniform?