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Sports halls: a very lucrative sector thanks to attractive prices
The wellness sector is booming. A particularly popular subject on social networks, gyms are trying to respond to this new demand by adapting to the cult of appearance. – (France 2)
The wellness sector is booming. A particularly popular subject on social networks, gyms are trying to respond to this new demand by adapting to the cult of appearance.
Sculpt your body or take care of self: a growing concern in France, where 7 million of people attend a room of sport. Cheap or high-end room, the budget ranges from 20 euros to more of 200 euros per month. In a Parisian Basic-Fit room, more than a hundred of machines are available at low prices.
Seduce young people
The concept is revolutionary: by reducing the services offered to the essentials, prices are more affordable. A formula that especially appeals to young people, who pay attention to their purchasing power. To keep its prices competitive, the leaofr European opens a hundred of rooms each year and reduces its expenses as much as possible. A very different universe of some private hotels which charge the annual subscription at 2,400 euros. They propose ofspas, ofs rooms bodybuildingrestaurant and ofs lessons provided by a coach. The well-being market generates 2.5 billion euros each year of turnover in France.
