A new song by Adele in an Amazon ad





Three weeks after the release ofEasy on me, a second preview of Adele’s new album can be heard since Sunday. Hold On, a very touching piano-voice ballad which will appear on 30, is in fact used in an Amazon Christmas ad.



Josée Lapointe

Josée Lapointe
Press

The short film of 2 minutes 30 shows a young woman in her daily life, assailed by anxiety in the subway, at the university, in a bar with her friends. Attentive, a caring neighbor, who listens to news about the effect of the pandemic on the mental health of young adults, takes the trouble to send her a gift. ” Kindness. The greatest gift Can we read at the end of the ad.

The British performer herself said she has experienced anxiety in recent years, in a recent interview published in Vogue.

The album 30 Adele will be released on November 19.

Watch the full ad


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