The Nabatyl range of cosmetic products was born in a laboratory in Henrichemont in Cher. She relies on innovative technology designed by Isabelle Desjardins-Lavisse, founder of the Genialis Laboratory in Henrichemont, which allows emulsification – the mixing between water and oily active ingredients – without heating the mixture and without adding additives. This technology has received first prize in the custom manufacturing/formulation category at the Cosmetic 360 show in Paris mid-October.
A partnership with the Intermarché group
Not wanting to confine herself to the role of subcontractor, Isabelle Desjardins-Lavisse joined forces with Saïd Ejdaa, a Berruyer entrepreneur, to create the Nabatyl brand, “100% natural, organic products with sourced active ingredients, as much as possible in the Center region, and ethical”, she specifies. A partnership has been concluded with the Intermarché brand with a potential of more than 200 points of sale throughout the territory. The first four products in the range will be available from next Monday at the Intermarché store in Avord and shortly in around twenty stores in Cher and Indre. A launch party is also planned for November 24 at the Prado with the Tango basketball players and their partners.
The project was launched at the beginning of the year and has been smoothly conducted in a field, cosmetics, which is very regulated in terms of regulations. “We have worked on an offer that is both high quality and accessible to as many people as possible.”, explains Isabelle Desjardins-Lavisse.
The range will continue to grow: it should count around twenty products by early 2024. The ambition is now to develop the brand internationally with participation in two or three trade fairs and a distribution plan in Morocco for products responding to the market from next year.