“The challenge of this funding is to weave, make a link with as many people as possible so that they can be part of the adventure.“Explains from the outset the former captain of FC Nantes Mickaël Landreau, figurehead of the Nantes Collective. Almost nine months after initiating a first fundraiser for large investors, during which he had raised some 7.5 million euros in the space of 5 months, the company decided, this Sunday morning, to launch a new “crowdfunding“which will open on March 7 from 2 p.m. Aimed at all lovers of the Yellow House, this time, but still with the ambition to build a solid project in order to be ready to enter the capital of the club eight times champion of France, in the event that Waldemar Kita decides to sell it. Explanations.
A 100 euro entry ticket
The work is done discreetly. Seminars, discussions with leaders of sports clubs or potential large interested investors, Philippe Plantive, co-founder of the collective and chairman of the board of directors of Proginov, as well as Mickaël Landreau are not idle. “I have busy daysblows the second who does not sulk his pride to be part of the adventure. Our project is respected, listened to.” He is also closely scrutinized by many supporters who hope for the departure of the Franco-Polish businessman in charge of the club since 2007.”At first, we worked on the shareholding part, now it’s the popular part“, details Philippe Plantive.
To allow as many supporters as possible to contribute, the Nantes Collective has lowered the entry ticket to 100 euros. “We could not go any lower because the Autorité des Marchés Financiers does not allow us to do so”, specifies the one who is also a sponsor of FC Nantes. The money deposited on the platform feedouest.fr – which takes 6% fee – will then be put in safety and returned to the donors if the project does not succeed, promise the members of the company. A quantified objective? The Nantes Collective ensures that it does not have any during this crowdfunding which, whatever happens, will not cross the bar of eight million euros, the maximum ceiling today authorized by law.
“We are in the process of setting up our strategic compass”
If the Collectif Nantais tries to develop a system at odds with that in force at La Jonelière, it knows the need to have a powerful investor at its side. In other words, a majority shareholder who agrees to share the values on which the group relies. “It removes a lot of people who would be there for the wrong reasons”, reassures the double winner of the Coupe de France with the Yellows. For the others, discussions are underway to find out if a collaboration is possible in the coming months.
“We are in the process of setting up our strategic compass, the one that will guide us tomorrowexplains Mickaël Landreau. We are in the process of co-constructing from the base with the stakeholders“The fans are part of that.”We honor the past because it is essentialcontinues the ex-captain of the Canaries. But we also want to open up to the outside […] This project, I believe in it, I believe in it.“And if he knows that the game is far from won on this subject, depending on Waldemar Kita’s willingness to sell. Mickaël Landreau is also aware that the more donors participate in crowdfunding, the greater the legitimacy and credibility of their project in the region.