A look at TikTok's dogged e-commerce push by subsidizing sales and promoting sellers in user feeds, as ad sales weaken and social media stagnates (John Herrman/New York Magazine)




John Herrman / New York Magazine:

A look at TikTok’s dogged e-commerce push by subsidizing sales and promoting sellers in user feeds, as ad sales weaken and social media stagnates  —  It was supposed to be a test.  Suddenly hundreds of people were watching.  What’s going on here?  —  Over the last four months …





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