Posted
Update
Article written by
/2021/12/14/61b8b98e077d1_france-2.png)
The trend is confirmed: the French are drinking less and less alcohol, 2.65 times less than 60 years ago, and they are turning more and more to non-alcoholic products, such as beers.
There’s the dark one, the fruit-flavoured one, and of course, the must-have blonde. Four non-alcoholic beers. In supermarkets, they have found their place and even occupy entire shelves. The French are drinking it more and more: a 22% increase has been observed in the last two years. So the breweries adapted to the demand. For a pioneer manufacturer in the sector, the Kronenbourg brewery, non-alcoholic beer now represents 12% of its sales.
A success partly linked to a better manufacturing technique. Before, the fermentation was interrupted so that the beer did not produce alcohol. The beer then didn’t really taste like beer, but more like cereal. For six years, in the new recipe, the beer has been fermenting to the end. It is only then that it undergoes special treatment. The non-alcoholic version is on the rise, but today only represents 3% of beer sales in France.