And why not a show, a concert, cinema tickets as a Christmas present? In the region, several cultural players offer a formula that is similar to the classic store gift card.
At the People’s Theater in Bussang (Vosges), it’s a first this year. A gift card born at the request of the spectators themselves. “People have been asking us for several years, at Christmas time but also birthdays, if it is possible to offer a place”, explains the assistant director of the Alice Trousset theater. “The people who came up with this idea actually wanted to share the experience of going to the theater.”
We wanted to promote creation, it is also a way of consuming local – Alice Trousset, Théâtre du Peuple
At the National Opera of Lorraine, the gift voucher worth 5 to 500 € is valid for one year. The interest of such a gift according to Noémie de Freitas, ticket manager? “Freedom! It really allows the person to whom you offer it to choose what they want. We can even know the person, we don’t know if they will prefer an opera, a concert.”
Offering such a gift card is also support for culture. “We know that with the current crisis, people have a little trouble getting involved and we understand it very well. The good gift allows us to maintain a link with the public which is dear and precious to us. us, it is to find him and that he comes back to the opera! “, underlines Noémie de Freitas.
The Cameo cinemas in Nancy are currently responding to around ten daily card requests (10 places) to offer, the same ones that are sold throughout the year. “When we take a card, we buy the seats in advance”, underlines the director Aline Rolland. “For us, it is extremely important to have cash. It is interesting for us and the price is also more interesting for the spectators.”
The Cameo cinemas will also very soon offer a poster sale.