After Leipzig, Silverstone, Atlanta, Le Mans, Los Angeles, Shanghai, Hockenheim, Franciacorta and Tokyo, it is now Toronto that will receive a Porsche Experience Center.
As the tenth of its kind in the world and third in North America, this first Canadian Porsche Experience Center will be located on a 20-acre site in Pickering, Ontario. It will be erected alongside an already existing casino, but also a concert hall, a vast retail space and a luxury hotel which are on the drawing boards as part of the project ” Durham Live ”.
“Porsche doesn’t just build cars. Porsche also embodies exclusivity and the promise of a unique experience. Since the opening of the first Center at Silverstone in 2008, our Porsche Experience Centers have delivered on this promise with flying colors, ”explains Detlev von Platen, Member of the Executive Board, Sales and Marketing at Porsche AG.
Photo: Porsche
“Nowhere else in the automotive industry is it possible to experience the very essence of our cars in this way. “I am very happy to be able to announce that the 10th Center of its kind will be erected in Toronto, the fastest growing city in North America and which brings together an ever-growing community of Porsche enthusiasts.”
Visitors will be able to test drive Porsche cars on site “on their ideal playground”. An exhibition of classic Porsches, a café, a shop and a well-stocked parking lot with fast-charging stations will also be part of the project. Porsche claims that the Porsche Experience Center will be the first ‘urban’ version of the concept, thus aiming to attract more variety and a greater number of visitors to introduce them to Porsche vehicles through various driving modules available throughout the year. year.
The Toronto Porsche Experience Center will be open to the public by 2024.