while fast food is becoming more and more popular, table catering is in decline

Fast food restaurants are doing better and better in France. Between 2019 and 2023, fast food turnover increased by 30% in France. Among the products that are doing well: hamburgers, fried chicken, pizza, but also more recently, tacos or donuts. This progression is mainly due to the increasingly lower prices offered to customers.

“Today the French population has a purchasing power problem, so there is a downward shift in terms of consumption and average spending. Second phenomenon: since January, they [les chaînes de fast-foods] have a counter-attack on fairly substantial menus at five euros. The competition can’t fight.”, indicates Bernard Boutboul, of the company GIRA, specializing in consulting for catering companies. Chain restaurants, including fast food, are also enjoying great success: more than 20 billion euros in revenue. figure business in France in 2023. A figure which has doubled over three years. At the same time, the number of traditional catering establishments where customers sit down saw a drop of 6%.