the parent company of Du Pareil au Meilleur and Sergent Major in turn placed in receivership

The group which owns these two children’s brands benefits from a six-month observation period, until September 16.

Générale pour l’Enfant (GPE), parent company of the children’s brands Du Pareil au Meilleur (DPAM) and Sergent Major, was placed in receivership on March 14, according to a court decision consulted on Wednesday March 20 by AFP and confirming information from La Correspondance de l’sign. GPE declared itself in cessation of payments on March 6 and benefits from an observation period of six months, until September 16, according to the decision of the Bobigny commercial court (Seine-Saint-Denis).

Last June, GPE management announced to AFP that the DPAM brand had been placed in receivership, while Sergent Major had been placed in safeguard proceedings. Sergeant Major was finally also placed in receivership in December, according to the commercial court. The group declared to AFP in June that it had been “impacted” by “social crises, the Covid-19 pandemic, the energy crisis and inflation”.

Camaïeu, Kookaï, Naf Naf, Gap France, Don’t Call me Jennyfer, André, San Marina, Minelli, Pimkie, Comptoir des Cotonniers, DPAM, Sergent Major, Princesse Tam Tam, Kaporal, IKKS… Ready-to-wear Porter has been going through a violent crisis for over a year. It was fatal to certain brands, which were liquidated, such as Camaïeu in September 2022, with the dismissal of 2,100 employees, which had a strong impact on people’s minds.