“Peach Fuzz” named Pantone color of the year 2024

The year 2024 will be the year of “Peach Fuzz”. This color has just been designated “Pantone color of the year 2024” by the Pantone Color Institute, which each year inspires future trends in design, fashion and graphics and then translates into daily life through cosmetics, clothing, furniture and accessories.

The Peach Fuzz, understand “peach down”is a rather pastel mix between orange and pale pink. “A soft and velvety peach whose overall spirit enriches the mind, body and heart”, writes Pantone. The Pantone color of the year, named after the American company Pantone, a color specialist whose color chart of more than 3,000 references is considered essential by designers and graphic artists around the world, has existed since 1999.

According to Pantone, “color is the most important and powerful communication tool,” and the color of the year should “truly reflect the global culture of the moment.” In 2023, the Pantone color of the year was “Viva magenta”, billed as a “nuanced crimson red in nature encouraging experimentation and unrestrained self-expression.”