Hénaff pâté goes plant-based: “Explore the world of the aperitif”

After more than 115 years of existence, the Hénaff brand and its pâté are expanding their range of products. A strategic choice, also guided by changes in consumer habits.

Known in France and abroad for its famous canned pâté, the Jean Hénaff brand has chosen to head towards plants: products based on tomatoes, eggplants, butternuts, etc.

A heresy? Rather a return to its roots for the company, created in 1907 as a vegetable cannery. “We decided to explore the world of aperitifs, explains Loïc Hénaff, CEO of Hénaff, and great-grandson of the brand’s founder. Our eating habits have changed. Charcuterie is identified for a starter or a sandwich, we wanted a wider range.”

Sold in 30 countries and even in space

Early fans will of course be able to continue eating Hénaff meat pâté. Created in 1915, it is the emblem of the brand, and has crossed borders. Today, Hénaff sells in around thirty countries and even powers the International Space Station. “Thomas Pesquet came to visit us and took some pâté with him into space”, says Loïc Hénaff.

Despite the last two difficult years (rising energy costs and the price of pork), Hénaff remains the leader in its sector: canned pâtés and rillettes. “But it’s a small company, an SME of 250 people,” puts the CEO into perspective.

Pâté Hénaff: 100% Breton

Hénaff claims its 100% French side, apart from the spices, and even almost 100% Breton. “My great-grandfather wanted to bring prosperity to the territory. In the 21st century, I want us to have a positive impact on this same territory, from an economic, social and environmental point of view.”