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Everyone knows the expression “be on her 31“. To be chic, beautiful for an evening, it’s the day or never. Some play the game to be on top.
To shine this evening, Inès Bourgeois has decided to rent a designer dress. Sequins, silk or chiffon, she has the choice between 500 models. After nearly two years of Covid, she wants to come out big. “It’s been a long time since we’ve had the opportunity to see each other again and wear pretty dresses“, said the young woman.
This is the first time in ten years that this rental company has had so many requests for the 31. “I had a lot of reservations quite early (…) and quite festive outfits, long dresses in particular“, says Axelle Bonamy, founder of the site Mabonneamie.com. From the chic atmosphere of the 60s through the disco look of the 70s, to the 80s outfits, is”put on her 31“it’s a way to enhance your body, to become one with others, according to sociologist Michel Maffesoli.
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