The Chaussexpo brand has been placed in compulsory liquidation

The Desmazières company, which created the Chaussexpo brand, was placed in compulsory liquidation on Monday, AFP learned on Tuesday from the company’s management, confirming information from the daily The voice of the North. It’s about a “judicial liquidation with continuation of activity, time to find a possible buyer for all or part of our activity”said Cyril Goulet, general manager, adding that the company declared itself insolvent last week.

“The successive difficulties [fermetures à cause du Covid-19, hausses importantes des coûts de transport, de l’énergie, des loyers] and the decline in the purchasing power of our customers in a context of high inflation, have gradually weakened our cash flow to reach an impasse at the start of 2024.”he explains.

Desmazières, founded in 1815, opened its first Chaussexpo store in 1987 in the North. Today it has 750 employees and 177 stores. The company had already undergone two social plans in recent years, in 2017 and 2018. Chaussexpo joins the long list of ready-to-wear brands shaken in recent months by a crisis in the sector, after among others Naf Naf, Gap France, André and San Marina. It was fatal for some of them, which were liquidated, like Camaïeu in September 2022.