the success of the story boxes at the foot of the tree

In the kingdom of children, tales often have pride of place. But in recent years, there has been a toy that captivates the little ones, like 6-year-old Olivia. In her hands, she holds a story box. “I picture everything that is said, for example when the character liked to ride on horses “, explains the little girl. The purpose of this box particular is to choose the hero, the universe or even the adventure to create a story.

Fun and interactive, these games also appeal to parents. In stores, sales are exploding and brands are multiplying. “I took some for my two children and they love it”, confides a mother. This type of toy is an alternative to screens. This selling point has enabled a company to sell over a million products. With the stories to listen to or the books to tell, the tales still have a bright future ahead of them.