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Christmas: Hamleys, the huge toy paradise in the heart of London
Hamleys, on Regent Street in London, is the world’s largest toy store. An institution that is an integral part of British heritage. – (franceinfo)
Hamleys, on Regent Street in London, is the world’s largest toy store. An institution that is an integral part of British heritage.
Excited elves and a festival of decorations, for a store that has become a monument to the end-of-year celebrations. In London (United Kingdom) every year, the largest toy store in the world goes all out for Christmas: 150,000 toys, seven floors and more than 5,000 m2. The temple of gifts appeals to young and old alike. “I would like to buy everything, unfortunately it wouldn’t fit on the return train“, comments a man.
In the mood of time
The magic has been operating for over 260 years. So many years that have allowed the store to rise to the top of all rankings. Despite its great age, there is no question of Hamleys offering out-of-date toys. There are Harry Potter bears, wooden London buses and superhero cushions. “We look at market trends. For example, this year, Barbie is in our top“, explains Keane Herman, the general manager.
