Sources: X has had preliminary talks with Amazon to make ads available via Amazon's ad-buying software, and PubMatic, as it seeks to attract smaller advertisers (Wall Street Journal)

December 8, 2023

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Wall Street Journal:

Sources: X has had preliminary talks with Amazon to make ads available via Amazon’s ad-buying software, and PubMatic, as it seeks to attract smaller advertisers — Social-media platform has had preliminary talks with Amazon to sell ads through e-commerce giant’s ad-buying software

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