Kiss, the legendary American group whose members are made up in gothic black and white, the popes of glam-metal, announced on Sunday that digital avatars will now personalize them on stage, thus following in the footsteps of the Swedish group ABBA.
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Kiss”marks the end of one’s physical existence by entering the digital world“, Pophouse Entertainment, a Swedish brand and entertainment company, said in a statement.The band’s transformation into avatars will ensure their immortalization, while pushing the boundaries of rock and roll performance, as Kiss did throughout their career“, she assured.
A “new era” for Kiss
The group completed its ultimate tour on Saturday, December 2 End of the road (“End of the Road”) at Madison Square Garden, New York. At the end of the show, their avatars “interpreter“a song, then an image of the four avatars appeared on the screen with the Kiss logo and a phrase, “A new era begins” (“A new era begins”).
Known in particular for his megatube I was made for lovin’ you, its pyrotechnic effects and its stylized makeup, the New York group has sold more than 100 million records worldwide in its 50-year career, according to Pophouse Entertainment. Vocalist Paul Stanley (71) and bassist Gene Simmons (74) were the only remaining founding members.
The avatars presented put the musicians in the shoes of superheroes, “a glimpse into one of the many and diverse ways Kiss will live on in the future as a digital artist through his avatars“, detailed the Swedish company. The digital incarnations were created by ILM, the special effects company founded by George Lucas.
https://www.youtube.com/watch?v=kL6LpLckAM8
“Jump higher”
“We get to be forever young and forever iconic, and go to places we never dreamed of before“, welcomed Gene Simmons, quoted in the press release. “Technology will allow Paul (Stanley) to jump higher than he ever did.”
Pophouse Entertainment has already developed a show by the Swedish disco group ABBA in London, where the quartet is represented by digital avatars broadcast in holograms, which notably play Mama Mia, Gimme! Gimme! Gimme! (A Man after Midnight) And Dancing Queen. Building on its success, the show has been extended and plans are being considered to export it elsewhere in the world.