Québec solidaire (QS) continues to spend thousands of dollars on advertising on Meta platforms, in the midst of a media crisis.
“It’s certain that we have no choice, Facebook is central,” justified the party’s parliamentary leader, Alexandre Leduc, on Tuesday in a press scrum at the National Assembly.
“It is a tool which is essential, unfortunately, for our political work,” he resigned himself.
QS, which has always spoken out against the web giants, put an end to the boycott of Facebook started by the parties in Quebec during the by-election in the riding of Jean-Talon.
But since the supplement, the party has spent between $3,500 and $4,589 on ads, according to Meta’s ad library, which documents ad buys.
“The fact that we buy advertising on Facebook, we said we were going to do it, we continue to do it, we don’t abuse it either,” he explained.
In September, Émilise Lessard-Therrien, who was just elected co-spokesperson for QS last weekend, asked the party to stop buying ads on Facebook. Could his election change the party’s position?
“I have attended numerous internal debates, in the different associations, I have not seen Émilise return to this subject, at least on her own initiative,” replied Mr. Leduc. This is not on the agenda to my knowledge. »