Amazon Prime Video plans "shoppable ads" where viewers can scan QR codes for instant purchases, during NFL's first-ever "Black Friday" game, which it's carrying (Wall Street Journal)

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Wall Street Journal:

Amazon Prime Video plans “shoppable ads” where viewers can scan QR codes for instant purchases, during NFL’s first-ever “Black Friday” game, which it’s carrying  —  E-commerce giant to feature exclusive deals, QR codes during NFL game to spur more purchases



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