Google adds generative AI features to its Performance Max ad platform, rolling out first as a beta to all US advertisers by the end of the year (Matt G. Southern/Search Engine Journal)

November 8, 2023

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Matt G. Southern / Search Engine Journal:

Google adds generative AI features to its Performance Max ad platform, rolling out first as a beta to all US advertisers by the end of the year — Google launches generative AI in Performance Max to help marketers easily create customized text and image ads at scale.

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