Guest on France Inter, journalist Lionel Maugain points out the contradiction of Carrefour: “They are inflated to make all this hype around hidden inflation, while they themselves started in May”.
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A “first”but also a “communication operation”. Guest of France Inter, Lionel Maugain, journalist for 60 million consumers in charge of the inflation observatory, discusses Carrefour’s initiative against “shrinkflation”. As of Monday, September 11, the products affected by this phenomenon will be indicated in its stores, with the mention “This product has seen its container reduced and its price increased.”
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For him, “not only is it a communication operation, but it is particularly inflated when it comes to Carrefour.” “They are inflated to make all this hype around hidden inflation, while they themselves started in May”, he insists. In his viewfinder, the “first price range of vegetables at €0.99” of the sign.
At that time, and “to keep this promise, Carrefour went from a pack of three salads to two salads”, he explains. The same goes for potato bags: the company has reduced their capacity “from 1.5 kilo to 1 kilo, to stay at €0.99”. Regardless of the brand that practices the “shrinkflation”The result is the same. “It’s frowned upon, because we always end up knowing them”he emphasizes.
However, “hidden inflation is marginal”he nuances. “There is currently a list of 150 references [concernées]which is not huge”in view of the “10,000, 20,000, 30,000” references we find “in a supermarket”. He cites several examples: “Pampers who are going to put fewer diapers in these packages” or “the Lipton tea bottle” whose content “will decrease”.